Marketing Executive
Performance marketer with hands-on experience across DTC and FMCG. Focused on email, paid media, and guerrilla tactics. Co-founded a fitness subscription brand that sold 1,500+ curated boxes in its first year, scaled with Meta/Google Ads (3.8x ROAS) and email campaigns (38% open rate).Worked with global brands like Innocent and Beyond Meat. See highlights below or click here for case studies.
I believe paid media success comes from a strong focus on data and continuous testing. By analyzing campaign performance regularly and experimenting with different creatives, audiences, and bidding strategies, I aim to maximize ROI and efficiently scale campaigns.
Collaboration is key — I work closely with design and content teams to ensure messaging aligns with brand goals and resonates with the target audience. This integrated approach helps deliver campaigns that not only perform well but also strengthen the overall marketing strategy.
Approach
Results by Channel
I’ve grown email lists to 4,800+ subscribers across multiple companies with 23–32% average open rates.
Planned, wrote, and managed email campaigns that grew subscriber with strong click-throughs at 2–3%.
Built automated flows like welcome series, abandoned checkout, and repeat customer campaigns, all tailored for engagement and conversion.
Skilled in audience segmentation, subject line testing, and campaign analysis. Comfortable with Klaviyo, Mailchimp, and Brevo.
Managed multi-platform paid campaigns with cumulative spend of + five-figure spend, and 3.8x ROAS
I’ve run full-funnel campaigns across Meta, Google, and TikTok, spending over five figures on and achieving up to 3.8x ROAS. My best-performing creatives combined static visuals with clear value messaging, and I regularly used A/B testing, retargeting, and lookalike audiences to optimize results. Google Ads (Search + Display) delivered a 5.5% conversion rate and a 3.1% CTR, while TikTok test campaigns achieved a 1.9% CTR and helped me develop native content instincts.
Paid Media
I’m currently open to flexible, remote or contract roles—ideally with agencies, consumer brands, or charities. I can bring value across paid media, email marketing and I work best in results-driven teams that value autonomy and ‘best idea wins’ mindset. Day rate: £120. This applies to remote contract or freelance engagements. For longer-term or agency roles, please get in touch.
Collaboration
